RICHMOND, VA (WWBT)- For the first time in four years, Food Lion is no longer the king of local grocery stores; Martin's now claims the top spot.
That's according to a market share study released this week by the industry publication "Food World."
Based on total sales, Martin's had nearly 17% share of the market, followed by Food Lion, which had around 15% of the market.
"I'm delighted," said long-time customer Bobby Twigs. "Martins and Ukrop's have been our favorite for years."
"I think that is great," said customer Angela Eskridge. "I've been shopping here for many, many years, and I like to see them continue good service."
VCU Marketing Director Dr. Michael Little studies these trends. He says the promotion of fresh foods and fuel perks are two big strategies he says could have helped martin's get to the top.
He also says it's all about the visual attraction.